Getting views, maybe even followers, but almost none of it turns into booked calls. The attention is there. The revenue isn't
Some replies are coming in, but they're exhausting. Low intent, wrong budget. Your team is burning time on people who were never going to buy
Great when they flow. Terrifying when they stop. You can't predict it, can't scale it, and can't build a real company on something entirely outside your control
You've tried Meta, Google, or LinkedIn. You spent the budget. The calls that came through were weak, or they didn't come at all. The issue was never the ads, it was the absence of a real conversion system behind them
You're not sitting still. You're posting content, sending outreach, taking referral calls, maybe running ads. You're putting in the work. And yet, when you look at your pipeline, something still feels wrong. The leads aren't qualified, and next month's revenue feels like a question mark every single time.
What you don't have is a single coordinated engine that connects the front door to the cash register.
Most firms running paid traffic have no real idea what's working. They know their ad spend. They maybe know their lead count. But they can't tell you their cost per qualified call, cost per acquisition, or exactly what's happening between click and revenue.
We build a reporting dashboard tracking the entire funnel: visitors, VSL views, applications, booked calls, show rates, close rates, and revenue generated.
Full-funnel ROI clarity, not guesswork
Building a client acquisition system on your own means hiring a strategist, a copywriter, a VSL producer, a funnel builder, a media buyer, an automation specialist, and a tracking expert, and then hoping they all communicate. In practice, they don't. The result is a fragmented system where nobody owns the outcome.
ConversionDNA builds every component under one strategy and one roof. When the ads aren't converting, the same team that built the funnel and wrote the VSL makes the adjustment, because they understand how all the parts connect. You don't manage vendors. You manage one relationship tied to one result.
One system · One team · One guarantee
We analyze your current client acquisition process, identify where qualified leads are being lost, define your ideal customer profile, and develop the core messaging strategy for the funnel. We also model your acquisition economics (cost per call targets, LTV, CAC) so the system is built around real revenue math, not assumptions.
We write the full 10–15 minute Video Sales Letter script (hook, problem framing, mechanism explanation, authority positioning, proof integration, objection handling, and call to action). Then we design the presentation deck, send it you to record along with our production guidelines, then we edit the video, and deliver a finished, polished VSL.
We build the full funnel (VSL, landing page, qualification application form, booking page, confirmation and thank-you pages) optimized for conversion. We also build the qualification criteria and logic that filters cold traffic into only the leads worth your team's time
We develop the ad messaging angles, write scripts and copy, build campaigns in your ad account, install pixels and event tracking, configure CRM integration, set up email automation sequences, build the reporting dashboard, and launch.
Post-launch, we monitor funnel performance, call quality, and revenue outcomes. We test ad creative, adjust targeting, optimize landing page conversion rates, improve show rates through email sequences, and scale ad spend once the acquisition economics are proven.
14 coordinated deliverables. One team. One goal: qualified calls and new client revenue from cold traffic.
ICP definition, offer evaluation, messaging strategy, acquisition economics modeling
Hook, problem framing, mechanism, authority, proof, objection handling, CTA
Slide design, recording guidance, editing, pacing, final delivery
VSL page, application form, booking page, confirmation, thank-you, all mobile optimized
Qualification criteria, lead routing, CRM integration, calendar sync
Confirmation, reminders, pre-call authority emails, no-show recovery sequences
Scripts, copy variations, hooks, angle variations, creative direction
Targeting, audience selection, channel strategy, launch planning
Account setup, pixel installation, event tracking, CRM integration, dashboard
Budget allocation, bid optimization, creative testing, targeting adjustments
Application rate, booking conversion, VSL engagement, show-up rate improvement
Call quality analysis, show rate tracking, close rate alignment
Visitors → leads → calls → closed deals → revenue. Full-funnel visibility.
Continuous post-launch analysis, scaling recommendations once economics proven
We build and deploy the complete VSL Client Acquisition System. If it does not generate at least $50,000 in new client revenue within 90 days , we either keep working at no additional management cost until that target is reached or issue the agreed refund.
We are putting our economics behind the outcome.
The conditions exist because the guarantee only works when both sides execute. We build and run the acquisition system. You take the calls and close the deals.
Cilliers De Bruyn
Ghostwriter
Christos built a complete funnel for my ghostwriting offer from scratch. He made the whole process simple, kept me updated, and delivered something that not only looked amazing but actually converts.
Within the first week, I had more inquiries than I’d had in months.If you want a funnel that works, he’s the guy.
Ryan Arthur Quinn
Transform With Ryan
I’ve been running my coaching business organically online for the past two years, but working with Christos has taken things to a completely different level.
What stood out straight away was how quickly he delivered my landing page, and not just quickly, but with an unbelievable level of detail.
The work he did on my YouTube testimonials was next level. He broke everything down word for word, including my own testimonial, in a way I’ve never seen before. The attention to detail was incredible.
Since implementing everything, my booking calls have increased massively, easily 10x in the past four weeks alone.
In 16 years in this industry, I’ve never experienced this level of precision and care in someone’s work.
If you’re serious about your business and want things done properly, Christos is the man.
Daisy T.
Business Coach (1 million+ IG Followers)
I honestly love how my sales page and funnel came together. It just feels really aligned with me and my work.
The flow makes sense, it looks amazing, and it’s easy to guide people into my programs now.
For the first time I feel excited to share my page because it finally feels like everything clicks.
Ortal O.
GlowHigh.com
We needed to improve the conversion rate of a new landing page, and Christos was the perfect choice.
He did a fantastic job, not only handling the design and structure perfectly, but also strengthening the copy with a much stronger hook that will definitely boost conversions. He was quick, talented, and efficient.
Overall, a great experience working together! Highly recommend.
Others
How long does it take to build the system?
Is ad spend included in your fee?
What if we already have a funnel or have run ads before?
Do we need case studies or testimonials for this to work?
What platforms do you run ads on?
Why do you require a minimum 15% close rate for the guarantee?
We tried ads before and they didn't work. How is this different?
You sell a proven service worth $5K–$50K+ per client
You close deals over sales calls, not e-commerce checkouts
Your pipeline is inconsistent, referral-dependent, or unpredictable
You've tried ads, content, or outreach, but nothing has compounded
You have the operational capacity to actually fulfill new business
You don't have a proven offer yet
You're selling low-ticket products or not over sales calls
You want more marketing activity, not a system tied to revenue
Your close rate on qualified calls is consistently below 15%
You're not willing to engage with inbound leads or take the calls
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I keep seeing the same pattern in B2B service firms.
Some were posting content consistently but not turning that attention into qualified pipeline, some were doing outbound but getting weak conversations and poor-fit calls, some were still growing through referrals, networking, and partnerships, but growth stayed hard to predict and some were already spending money on ads, but too much of the budget got burned before real revenue showed up.
The problem usually wasn’t that they were doing nothing.
The problem was that they didn’t have a real cold traffic client acquisition system.
They had scattered channels, disconnected marketing, partial momentum, and random activity that sometimes worked, but didn’t create a predictable flow of qualified sales calls.
And when they tried to fix it, they usually fixed the wrong thing.
New landing page, ,ore content, more outreach, more ad spend, another tool, another tactic.
But none of that solves the real issue if the prospect still isn’t properly educated, pre-sold, qualified, and moved through a conversion system before the call.
I kept coming back to the same question:
Why are so many good B2B service firms trying to scale cold traffic without a system built to turn strangers into sales-ready conversations?
Why are they sending traffic into funnels that don’t build enough authority?
Why are they asking for calls before the prospect understands the problem, the mechanism, or the value?
Why are ads, messaging, qualification, follow-up, and tracking treated like separate problems when they all affect the same outcome?
That’s what I built ConversionDNA to solve.
We build VSL client acquisition systems for B2B service firms.
One coordinated system built to turn cold traffic into qualified sales calls and new client revenue.
And when the fit is right, we can structure the engagement around outcomes too, because the entire offer is built around one thing: creating a predictable pipeline from cold traffic
